“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Digital marketing has become integral to modern business and completely transformed how companies reach and engage with their audience. With so many different marketing channels and strategies to choose from, it can be overwhelming for businesses to know

Introduction: Digital marketing agencies are a dime a dozen in Kolkata. But are they worth it? This is a question that plagues many businesses that are looking to take their business online. The answer, unfortunately, is not a

Introduction We observe fresh, surprising digital developments every year that set the stage for the direction of marketing. The digital marketing company in Kolkata stated some of the digital marketing trends for 2022 that are expected to be

Content marketing has the power to generate potential leads and drive more organic traffic for any possible brand. In fact, this marketing strategy costs sixty-two percent less, unlike outbound marketing. To use content marketing effectively for your business,

Digital marketing is one such realm that is changing at a rapid pace. Customers’ buying preferences are changing along with that too. Gone are the days, when people would shop online solely from their desktops or laptops. With

Blogs and articles getting rejected due to poor readability is a common issue that many B2-B companies face. Is that the case with you as well? Then, you should focus more on improving the readability of your blog posts

The search volume of any keyword is an important SEO metric. So, ranking a keyword effectively by measuring it in terms of its difficulty is essential. That’s why keyword difficulty is considered an imperative part of SEO evaluation.

Technological advancement can be observed in every field. Artificial intelligence, voice search optimization, and SEO are ubiquitous. Most importantly, all SEOs experience high algorithm updates every week. Today, in the digital marketing 2022, these concepts have boosted growth

Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form of

It's easy for businesses to make simple mistakes when trying to increase their web presence or market themselves online. However, if you're serious about gaining more customers and dominating your industry's online world, it's important to avoid them

Perhaps you have encountered problems with launching your websites, such as lack of access to hosting space, excessive downtime, and poor quality service. When faced with these challenges, you might be inclined to conclude that the hosting company

If you're new to social media, it can be tough to tell what's right and what's verging on dangerous. As the world of social media changes, so do people's expectations around how they should use it. We've given

  Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales. With email marketing, you can effectively reach out to your

Who Is An Influencer? A person can be called an influencer if he has more than the usual number of followers, say for example- 10,000 followers or more in any social media platform, and has an influence in

Omnichannel Marketing focuses on connecting all the company’s platforms to advertise the brand’s services. This enables your audience to roam around freely across these channels and answer their doubts and queries. You must be wondering how does Omnichannel

Digital Marketing plays a crucial role in establishing a relationship between the consumers and an organization of the market. Digital Marketing creates the first impression of a company on its customers. Further, this blog will answer the question

Ranking higher than your competitors on Google is an indisputable requirement for e-commerce websites. What does SEO stand for? For sites that compete with many other stores, ranking high in search results to drive traffic can help you

Today, blogging is a must for business. A blog that adds value to the content and shares knowledge can attract customers. It helps in building connectivity, faith, and credibility with an audience much larger than you would normally

Your business is guaranteed to grow if it is teamed with digital marketing. Digital marketing offers a wide variety of benefits to sellers in any industry. Due to this, digital marketing has become extremely popular among the up-and-coming

Podcasts can be a powerful marketing tool for marketers and content creators. Podcasting is one of the most popular trends in digital marketing, with an ever-growing number of listeners and viewers. The rise in popularity of podcasts has

Ever come across this process while encountering a new app? Discovering or coming across the app, installing it on your device(mobile), completing the onboarding process, and staying connected. It is a part of the process of mobile app

The only way to popularize a business is through marketing. Marketing is the key element which helps the business grow and achieve success to the zenith. There are many forms of marketing: traditional form such as advertisements, door

In the current world where everything is digitalized things seem to be within just the touch of a finger. It seems to have opened new doors and changed the game altogether in the marketing sector as well. Digital

Content writing and copywriting are often misinterpreted to be one and the same. However, there are technical differences that make the former way distinguished from the latter. While both of them have been derived from the same structural

Digital marketing is the use of the Internet, mobile devices, social media etc by businesses to reach their consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires learning new ways of understanding

In today’s time and flexible work environment, the big question that every firm or company is facing is ‘Do we outsource and work with a marketing agency or invest and hire a whole in-house marketing team?’ This choice

Advertisement is the most important source for any business. A point when a business goes online, marketing works best to gather a high amount of online traffic. Thus, the high rate of client searches online before making any

There are different forms of marketing you can see daily, but any form of digital marketing you see on social media or the Internet is part of the revolutionary changes in the technology known as Digital Marketing. This

In this fast-paced and dynamic field of digital marketing, knowing what the people are searching for consuming relevant content; the answers they are seeking and the words that they are using, has become quite important. It is here

A picture may say a thousand words but that is not always true. Captions are a handy tool to add context to your photos. They also create engagement with the audience; posing a question on the caption box,

When you finish reading a blog or an article, or a video, you see a short text at the end, right? It is not a part of the blog, but a button that asks you to take an

The high dependency of people on the internet in the past decade has affected the way people purchase and conduct their businesses. Every minute thing in our lives has become digitised, thanks to the effect of digital marketing.

With the increasing user base on the internet, new and innovative digital marketing strategies are being invented. And Native Advertising is one such brilliant marketing technique. If you are an Internet user, you are a target consumer and

Email is one of the most important methods of business communication. It is cheap, fast, accessible, and easily replicated. It is highly beneficial in businesses as it provides efficient and effective ways to transmit all kinds of electronic

In today's blog let us discuss the differences between the social media of the past and the social media of the present. In the current situation of covid 19, pandemic and the lockdown, people are increasingly getting homesick.

Everything You Need To Know About E-Commerce Marketing Quite obviously, the purpose of this blog is to summarise everything you need to know about E-commerce marketing. But, because of the topic's relatively low visibility among the masses, let

The answer to an effective branding and marketing strategy lies within the power of engagement of customers with your products. You need to consider an omnichannel customer experience that will promote your brand and gain new customers for

Why SEO Is Important In 2020? In our day to day lives, we are heavily dependent on Google. For finding recipes, restaurants, movies and the list is endless. By typing only the keywords, the landing page shall have

Introduction In the 21st century not having an online presence for your online business would perhaps be, considered as foolishness. However, just having a website or any other kind of online presence is not equivalent to generating top

AI– Artificial Intelligence is taking over the world. No, we don’t mean they have seized control over humans and now humans are their slaves. What we mean is that it has established itself as a game-changer over many

Hashtags are a solution to a number of issues, some of which are extremely crucial for the success of any campaign whatsoever. Hashtags make your content discoverable on any social media platform and promote interaction regarding your venture.

Technology has evolved so much that it's hard to even imagine a future without it. There was a time when people used to do business with only a paper and a pen. But today, everything has changed. People

Before you know about the top 5 social marketing tools, you must know the relevancy of social media. Social media plays an important role when it comes to promoting a brand or a product online, allowing thousands of

In the present era of consumerism, the amount of purchasing products has raised quite rapidly. Our busy schedules of everyday life have attracted us towards comfortable and speedy ways of shopping. Nowadays, online shopping has been the most

Before jumping deep into the vision of influencer marketing and receiving some knowledge about its importance and the benefits or other adepts and shams we need to learn that exactly what is influencer marketing. If talking in rough

 In very common and general language we may say, inbound marketing is a technique that helps the firm to gain customers through many social media and technological ways. It is a sort of marketing methodology or process which

So, you get your first client. You sign a contract with them. After that, you do your best for doing SEO reporting or Search Engine Optimization for their website, services and blogs. But, they do not know the

Although opening an e-commerce website is very easy nowadays, getting people to purchase products from it is very tough. Especially when you have just started up. Also, it is important to keep in mind that there are thousands

As the number of internet users is growing by the day, promoting a company’s products & services using electronic media is the most effective way to get the public’s attention. Marketing via digital means has many advantages ranging